PR disasters can strike any hotel unexpectedly, damaging reputation, credibility, and revenue. Whether it’s a guest safety issue, a viral negative review, or a scandal involving staff members, how a hotel responds to such crises can make or break its reputation....
Conversion rates are a critical metric for hotels to track and optimize, as they directly impact revenue and profitability. Conversion rate refers to the percentage of website visitors who take a desired action, such as booking a room, making a reservation, or signing...
In the hospitality industry, the competition is fierce, and hotels are constantly striving to stand out from the crowd. While luxurious amenities and stunning décor are essential, personal touches often leave a lasting impression on guests. These small gestures can...
Effective leadership in the hospitality industry requires a thorough understanding of key business terms that shape decision-making, strategy, and overall success. Hospitality leaders must navigate a complex landscape, balancing guest satisfaction, operational...
In the highly competitive hospitality industry, effective marketing is crucial for attracting guests and maintaining a steady stream of bookings. While paid advertising can be effective, there are also many free marketing strategies that hotels can leverage to enhance...
