Shafqat Dad’s Blog
Getting Creative With Hotel Photography for Marketing Purposes
In the competitive hospitality industry, captivating photography plays a crucial role in attracting potential guests and showcasing your hotel's unique features and amenities. While traditional hotel photography may focus on showcasing rooms and facilities, getting...
How to Attract Gen Z to Your Hotel and Stand Out From Hostels
With the rise of Gen Z travelers, hotels face the challenge of attracting and appealing to this tech-savvy, socially conscious generation. Gen Z travelers value authentic experiences, affordability, and connectivity, making them a unique demographic for hotels to...
5 Things Hotels Should Avoid on Social Media
Social media has become an indispensable tool for hotels to connect with guests, promote their brand, and drive bookings. However, navigating the ever-changing landscape of social media requires caution and strategic planning. To maintain a positive online presence...
Should Your Hotel Produce Blog Content On Its Site?
In today's digital age, creating and maintaining a blog on your hotel's website can be a valuable marketing strategy offering numerous benefits for guests and the business. While managing a blog requires time and effort, the potential rewards in terms of increased...
Conferences for Hoteliers: Networking and Education Opportunities
Conferences offer invaluable opportunities for hoteliers to network with industry peers, gain insights into emerging trends, and stay informed about the latest innovations and best practices in the hospitality sector. Whether you're a hotel owner, manager, or industry...
Choosing a CMS For Your Hotel’s Websites
Selecting the right Content Management System (CMS) is crucial for hotels looking to create and maintain an effective and engaging online presence. A CMS simplifies website management, allowing hotels to update content, manage bookings, and enhance the guest...
Steps to Take If Your Hotel Plans on Raising Prices
Raising prices in the hospitality industry can be a delicate process that requires careful planning and execution. While increasing prices can help hotels improve profitability and maintain competitiveness, it's essential to implement pricing changes strategically to...
Recovering From a PR Disaster: What Hotels Can Do
PR disasters can strike any hotel unexpectedly, damaging reputation, credibility, and revenue. Whether it's a guest safety issue, a viral negative review, or a scandal involving staff members, how a hotel responds to such crises can make or break its reputation....
Why Hotels Should Be Concerned With Their Conversion Rates
Conversion rates are a critical metric for hotels to track and optimize, as they directly impact revenue and profitability. Conversion rate refers to the percentage of website visitors who take a desired action, such as booking a room, making a reservation, or signing...
Sustainable Switches for Hotels
As the global focus on sustainability intensifies, hotels are increasingly seeking ways to reduce their environmental footprint and operate more eco-friendly. Implementing sustainable practices benefits the planet and resonates with environmentally conscious guests,...